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Bloomsbury, a collection created together with Melián Randolph studio

An exclusive collection in collaboration with the interior design studio Melián Randolph composed of 7 colorful prints. A collection that combines prints, textures and different natural fibers mixing modern fabrics with subtler and more elegant ones, which result in a collection with a unique character.






A collection with a very intellectual touch


The collection of Güell Lamadrid is named after the Bloomsbury Group, an influential group of English writers, artists, intellectuals, economists, philosophers and art critics. It is a collective of family and friends who lived in the Bloomsbury neighborhood (London) during the first half of the 20th century. At that time, it was a decadent neighborhood, full of indolent students and divorced couples.



In 1905, Thoby Stephen, brother of Vanessa and Virginia Stephen (later Virginia Woolf), began to organize gatherings on Thursday afternoons at his home with his twentysomething friends Lytton Strachey, Clive Bell, Saxon Sydney-Turner, Walter Lamb and Desmond McCarthy, who would later be joined by Duncan Grand, Roger Fry and Leonard Wolf to bring down all the social conventions of the time. Virginia married Leonard Wolf and was responsible for bringing together that golden gang, which was also joined by the writer E. M. Forster, the economist Maynard Keynes and the philosopher Bertrand Russell.



Together they formed a group of free thinkers who believed in personal freedom and were aggressively unconventional. Above all they were worshipers of beauty. Their ideology was summarized with the idea that the main objects of life are love, creation, the enjoyment of the aesthetic experience and the search for knowledge.



All members were known individually for their work in art or literature. They cultivated experimentation and criticized each other’s works, which made them a group that helped each other without losing their independence and artistic style. They all had beautiful country houses where they met and spent the eternal summers. In fact, they are considered the first explorers of the new morality, freedom of customs, elitism and seduction, the hallmarks of contemporary culture.