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Loulou? Oui, c’est moi

One of the most important figures of 20th century French fashion was Loulou de la Falaise. Model, creator and muse of couturier Yves Saint Laurent, Loulou attracted and fascinated by her creativity, elegance and eternal smile.

Photo: Rizzoli

Dissatisfied with the role of muse, their relationship transcended mere inspiration and materialized in a work engagement where Loulou designed the maison’s accessories and was responsible for Saint Laurent’s move into ready-to-wear.

She also brought freshness to a conservative world, redefined the concept of elegance and ended the aesthetic barrier between genders.

Capsule collection

By Avellaneda

Loulou de la Falaise was also the source of inspiration for the designer Juan Avellaneda to create this capsule collection of fabrics for Güell Lamadrid.

This printed fabric stands out for its original design with chinoiserie-style illustrations, reminiscent of a modernized toile de jouy but with an oriental touch.

This fabric collection is available in four bold colors: orange, fluorescent green, pink and pastel blue. Ideal for use in applications as varied as curtains, upholstery or accessories.

1 Loulou 03 — 2 Loulou 04 — 3 Loulou 01 — 4 Loulou 02

 If you want to give a trendy and personal touch to any environment, Loulou is your collection.