The New Ye-Yé
We present the new collection The New Ye-Yé created by Quintana Partners exclusively for Güell Lamadrid. It is a collection full of color inspired by the homonymous movement that emerged during the 60s in Spain that seeks to transfer the rebellion and liberation of that time to the decoration and lifestyle of the 21st century, to break with the imposed norms and liberate the color of your imagination.
The leitmotiv is: flee from decorative norms and trends and introduce your vision of aesthetics free and without prejudice. Each fabric in the collection is named after artists of the moment, permeating their personality in each of the designs.
Large format printed velvet with a spectacular flower design with a pixelated effect. Perfect both for making falls, as well as for use in upholstery and accessories. Available in three color ranges: Tomato, Lemon and Berry.
Two-tone epinglé effect carved velvet, with a fun geometric design in large size. Ideal for upholstery use. Available in Orangine color.
Two-tone “épinglé” effect carved velvet, with a fun small geometric design. Ideal for use in upholstery. Available in four colors: Orangine, Cucumber, Lilac and Mer.
Checkered cotton multipurpose jacquard. Presented in three colors: Orangine, Lemon, and Trivial.
About Quintana Partners
Quintana Partners is an interior design studio founded in 2016 by young designers Benito Escat and Pol Castells, who in a very short time have managed to become one of the best interior designers in Spain. They began their career with small projects in Barcelona and Berlin, but soon moved to Menorca, where they have specialised in restoring centuries-old houses with unique architecture, which they treat with the utmost respect. The studio’s work is governed by the phrase: “Matter is neither created nor destroyed, it is only transformed.” Respecting the original materials and thus rescuing the beauty hidden behind layers and layers of paint. Their work is based on reuse, extending this concept to decoration and furniture, giving a second chance to the creations of the past. In this way they seek to contribute constructive sustainability to impact our planet as little as possible.
The Ye-Yé Movement
The “Ye-Yé” movement came to Spain directly from France in the 1960s. While in France it was born as a purely musical movement, in Spain it became an attitude that crossed the borders of music, identifying itself with pop culture and fashion, but above all it became a symbol of rebellion and assertion of the rights of young people in the face of conservative oppression. The young people of that time were baptised by the philosopher Edgar Morin as yeyés.
It was an hedonistic, carefree and revolutionary time. ‘They were the first rebels, albeit in an epidermal way, leaving their sideburns long, putting on miniskirts and checked pants or coloured socks,’ summarises journalist Carles Gámez, author of Los años ye-yé. Cuando España hizo pop. And it is that the young people of that time were the first who did not comb their hair like their parents and grandparents, to their scandal.