Victor Collection by Avellaneda
Víctor is a capsule collection stemming from Le Garçonnière, a collection from Güell Lamadrid which is born from the collaboration with the distinguished designer Juan Avellaneda, regarded as one of the best men’s fashion designers in Spain, as well as a reference of style both within and beyond our borders.
In this new collaboration with Güell Lamadrid, Avellaneda continues his particular homage to unique men from the world of art and fashion who left a permanent cultural impression on our society. Personalities, extremely well-known and respected nowadays but in their time, had to fight against the conventionalism of each era to make their intuitions, projects and dreams become real.
Victor Hugo, a multi-talented genius.
To develop the new collection from Güell Lamadrid, Avellaneda takes another prominent artist as a reference. This time, he has chosen none other than the key universal figure from 19th century French literature, Victor Hugo. This French Romantic poet, playwright and novelist is world-renowned for masterpieces such as The Hunchback of Notre-Dame (1831) or Les misérables (1862). However, his contemplative and creative mentality drove him to explore other artistic and less well-known dimensions like his intimate love for painting and decoration.
His little-known artistic facet
Avellaneda travels to Víctor Hugo’s home, at la Place des Vosges in Paris, to get inspiration from the life of the genius writer and his Chinese Lounge, a room defined by a pictorial virtuosity with a clear Asian influence. In this space, there is a deep intimacy whose walls were decorated with pictorial creations demonstrating the multi-faceted signature of the French artist.
Said room, currently in a house museum full of letters and gifts from the French society from that time period, is the replica of the room designed by the author for the house of his lover Juliette Drouet, Hauteville Fairy, in Guernsey. Nowadays, found among the original decoration and the elegant Gothic furniture, standing out is the table given and dedicated to the very Juliette as well as an ensemble of Asian objects collected during his political exile and the Chinese panel drawings.